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As the first Hong Kong cultural modern Cheongsam brand to win both the "Hong Kong Top Brand" and the "Best Fashion Designer Award" in Milan, SPARKLE by KAREN CHAN revitalizes traditional Chinese attire into modern Cheongsam through a fusion of East and West, utilizing original branded fabrics themed around Hong Kong heritage, art, and culture. The brand has collaborated with Hong Kong Museum of History, Hong Kong Intangible Cultural Heritage Office, Sam Tung Uk Museum, Hong Kong Museum of Art and Hong Kong Heritage Museum. Furthermore, it has been invited to participate in over 35 international fashion weeks—spanning Hong Kong, Milan, Paris, London, New York, Los Angeles, Seoul, Bangkok, Shanghai, Shenzhen, and Macao—bringing Hong Kong's original design excellence to the world!
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