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OP Beauty is a beauty and lifestyle retail chain in Hong Kong. Operating under the concept of a "one-stop beauty & lifestyle platform", it offers customers a diverse, high-quality selection featuring popular brands from Japan, Korea, Europe, and the US, as well as its own private-label products. The product range covers makeup, skincare, fragrance, hair and body care, daily necessities and beauty accessories.
With over 50 brick-and-mortar stores across multiple districts in Hong Kong and a strong presence in major shopping areas, OP Beauty seamlessly integrates its physical stores with its official online store and social media platforms through a comprehensive "O+O (Online + Offline)" retail model, delivering a convenient and unified omni-channel shopping experience to customers.
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